All television commissions need to be '360º', these days, with web sites, mobile content, et al, considered from the outset. But is there a genuine market for this content? And is there the necessary budget to create it?
This article will be published in Total Content + Media. Total Content + Media provides in-depth news, comment and analysis for the global media and entertainment industry.
Deadline for leads is 15th April 2007. Email me or leave a comment below.

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