Steve Jobs tries the “apology thing”

If you haven't checked out Nerd TV, rush over to watch Bob Cringely's interview with Andy Hertzfeld. Half an hour in, Andy comments on Cringely's classic mid-90s show Triumph of the Nerds and Steve Jobs' reaction to it.

In the final episode, Jobs memorably aired his view that Bill Gates and Microsoft have no taste. After watching himself accuse his rival of Philistinism, Jobs decided he'd crossed his line with his comment and rang Bill Gates to apologise.

This is where it gets interesting. Jobs' idea of an apology was this:

“Bill, I'm sorry I said that. It's true, but I shouldn't have said it publicly.”
Pipe Steve a clue: his one is missing.

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