I'm glad I'm not the only one hacked off with the pointless hype of Web 2.0. No one's even sure what it is and of the definitions that have arisen, most of them are dumb: social networking, semantic web - they're all flashes in the pan and ultimately doomed as long-term money makers. Look at how the social network that is Friends Reunited is dying. Even Ajax, while excellent for many things, isn't going to destroy client software as we know it.
I'm slightly bewildered by The Register's own choice of definition: “A Huge, Ever Growing Pulsating Brain That Rules from the Centre of the Ultraworld”. How many people are going to get that reference?
It puts me in mind a recent article on Slate, about how we'll know when the baby boomer generation will have lost control of the media: headlines will include phrases such as “By the Power of Grayskull” and “I for one will welcome our new overlords”. The Register's definition is a clear indication that in the IT world, the boomers are already gone.
Didn't get the reference? Click the “continue reading” link below to reveal the truth (I'm too embarrassed to add it to the front page)
Technorati Tags: tech journalism, The Register, Web 2.0
“A Huge, Ever Growing Pulsating Brain That Rules from the Centre of the Ultraworld” is a song by early 90s dance band The Orb. It in turn was a pretty accurate description of the Blake's 7 episode Ultraworld, which was about a huge, ever-growing, pulsating brain that rules from the centre of 'the Ultraworld'.
Told you it was embarrassing.
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