The tightest company in the world

I'm setting up a review of various mice from a certain magazine I write for. Apple's Mighty Mouse is a must-review, so I ring up Helen Lord at Apple and leave a couple of voicemails for her, asking for a Mighty Mouse. No reply. So I email Bite PR and they get back to me. No problem, they say, but you'll have to fill out a “loan agreement”.

That's right, they want me to fill out a form agreeing that if they don't get their Mighty Mouse (RRP £35) back within a week, they can break into my flat to retrieve it.

Logitech is just sending me their mice without complaint, as are Contour Design and 3D Connexion. Novell gave me a mouse on Monday for free, and they don't even make mice; admittedly, it was full of water and had an “N” floating inside it, so no one in their right mind would want it.

But Apple can't even spare a mighty mouse for more than a week. Tight. So very, very tight.

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To a certain extent, I imagine doing Apple's PR must be a slightly cushy number. Apple are usually extremely reticent to talk about anything you want to talk about, preferring instead to drone on about what they want to... Read More

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