How to stop Google sucking off your profit

Jakob Nielsen starts off the year with a cracking article on how to stop search engines siphoning off your profit through advertising bid wars. I wrote a similar piece on how to keep customers coming back in one of my recent M-iD columns, so I'm glad our opinions seem to coincide.

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Various publishers have decided that search engines are a Bad Thing and are stealing too much of their content. Jakob Nielsen suggested some useful techniques for them a while back, so maybe they could just listen to him?

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