Article gallery: Database Marketing

Nice Knowing You

Fri, 01 Mar 2002 00:00:00 +0000

Robert Buckley outlines the challenges that face Web marketers in identifying and tracking customers and the current methods used to keep them in sight.

Got the message?

Sun, 01 Dec 2002 00:00:00 +0000

With more and more mobile numbers becoming available to marketers, Robert Buckley finds that the latest handset technology still has a long way to go to beat SMS as a marketing medium.

Mixing and matching

Wed, 01 Oct 2003 00:00:00 +0000

Robert Buckley considers the challenges involved in customer data integration and how careful planning is needed to make both initial and ongoing data management a success

The virtual shortcut

Tue, 11 Oct 2005 01:00:00 +0000

Merging customer-referenced data into one database is no simple task. Could there be an easier way? Robert Buckley finds out

Corporate concern

Sun, 17 Sep 2006 18:52:16 +0000

Software choice is widening as corporate awareness of data quality rises and demand for customer data management software increases. Robert Buckley discusses what functions are needed to extend data cleansing across the enterprise.

Taking full control

Sun, 17 Sep 2006 19:47:48 +0000

Enthusiasm for customer data integration and master data management has finally reached the boardroom. Robert Buckley discusses whether this is good or bad news for marketing's own customer data agenda.