Monitor your web site using Google Analytics
- Article 1 of 9
- Practical Web Design, April 2006
Rob Buckley shows you how to get the inside track on your site's visitors using Google's new service
Everyone wants a popular web site. But how do you know if your site is popular or not? Is it popular with the right kinds of people? And how are they finding it?
In this tutorial, we’re going to show you how to set up Google Analytics to monitor a site, how to add the tracking code to your web pages and how to use the Google Analytics reports. Unfortunately, when Google launched its analytics service in November, it was unprepared for just how popular Google Analytics was going to be: it didn’t buy enough servers or bandwidth to cope with the demand. Whoops. Google is still slowly ramping up the service, which means to use it, you’ll need to wait to be invited. You can sign up for an invite at http://www.google.com/analytics/en-GB/sign_up.html. You’ll also need a Google account to log on to the service; you can get one at https://www.google.com/accounts/NewAccount. Nevertheless, if you want to avoid complicated installations and want some excellent reports, Google Analytics is definitely worth waiting for.