Go with free or pay the fee?
- Article 13 of 15
- EducationInvestor, October 2013
Many firms produce films and short clips for use by schools. But how are schools using this content? How does it fit in with the rise of the tablet? Is it going to be hit by the problem of the ubiquity of free content? And are there going to be more firms or fewer in the future, with the possibility of acquisition by larger content providers looming?
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While that's happening, the market will undergo a certain degree of consolidation. "There are lots of new players in maths, science and English because they have the lowest barriers to entry, but there are now too many of them." TV companies, such as BBC Worldwide and Discovery, may well be interested in acquiring premium content providers as ways of exploiting their own content better.
Even before the digital age, free content was readily available in education. Premium content still managed to find a place where it could add value. By providing a one-stop-shop for time-poor teachers, whether that's by offering a complete package of content from one source or by curating their own content and others', content providers will still be able to find a niche in the future.
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