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The knowledge: Manfred Bornemann

The knowledge: Manfred Bornemann

Manfred Bornemann is a restless individual. Not just a pioneer of intellectual-capital measurement and a knowledge-management practitioner, but an entrepreneur and academic, too

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However, Bornemann is confident that this won’t happen. With Bornemann and others teaching KM as part of general business-management courses, he feels that it’s likely to be part of future managers’ overall skillset, rather than a separate optional specialisation.

With his triad of expertise ?��Ǩ��� academia, applied research and consulting ?��Ǩ��� Bornemann has dubbed himself a ?��Ǩ��knowledge nomad’: not only travelling a huge number of kilometres each year spreading the knowledge management word, but migrating between areas of expertise, never settling down in one. He even has the title printed on his business cards. “I won’t be a professor in the next five years. I’m not the highest paid consultant. Maybe I’m not the most excellent teacher. But what I try to do is translate meaning. I’m an ambassador.”

With industry wanting answers immediately, applied research wanting results within years and academia looking for ?��Ǩ��truths’ that last centuries, Bornemann wants to bring something from each area’s skills to the others, translating from one world to the other.

Despite Bornemann’s vast body of work so far, that really is just the tip of the mountain: there’s more to come, he says. “I have a lot to learn,” he says modestly. “Millennium Wunderkinder, like the Google founders, aren’t role models. I truly believe in seniority and experience. You can’t be a senior business-leader when you’re 35 to 40. But maybe I have the potential to be.”

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