Cold Comfort

• Article 8 of 26
• M-iD, July 2004

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Nick Ellis, UK managing director at content management system vendor Mobius, says that, originally, the company predicted increased demand for COLD/ERM capabilities to store the "huge amount" of data that CRM systems were expected to generate.

What actually happened was that problems associated with CRM implementations - budget and schedule overruns and compromised business benefits as a result - led to COLD/ERM being used less. That situation is changing fast. Storage vendors are increasingly highlighting the benefits of an end-to-end approach to data management through their ILM messages and document management vendors are doing likewise to promote enterprise content management. Alongside that, compliancy regulations are forcing data-retention to a previously unheard-of level.

As a result, more and more organisations are starting to develop an enterprise-wide, end-to-end policy for managing customer information. And as a result of that, COLD/ERM might just become the accidental hero that helps recoup the investments in storage and CRM systems that might otherwise have been wasted.

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