Hard driving
- Article 19 of 26
- M-iD, June 2005
It is easy to build a web site, yet difficult to attract and keep an audience for it. But there are strategies organisations can follow to overcome this challenge.
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Getting traffic to a web site can be relatively easy and inexpensive - if the strategy is soundly executed. Keeping it once it's arrived is far harder. But by making sure the site offers something to the customer, rather than just the organisation, it becomes a far easier prospect.
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