Noses to the grindstone
- Article 4 of 4
- Soho Independent, February 2001
“When we first started, we had a few opening days. I remember standing in reception and thinking, 'S**t, is anyone going to turn up?'” It seems odd, in retrospect, that the MD of a company that is now the epitome of trendy post-production - the rock-and-roll effects house of Soho, if you like - should have had insecurities about how popular his company was going to become. But, eleven years later, The Mill is probably London's most famous and most popular commercials and feature-film post-house, and Robin Shenfield has little to be worried about.
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But The Mill is adapting to the changing times, having launched an interactive television division and a web division (The Mill Interactive Lab and E-Mill respectively) in recent months. “Increasingly, we’re operating more internationally: anything up to 15% of our business is from the US and we’re doing more work to make ourselves better known in the European market. Now, I’d characterise us as a moving image company: we do everything from the Internet through to the movie screen.” In ten years time, Shenfield predicts, The Mill will be “an interactive centre for creative production”.
“I think what’s always driven us is the ambition to be at the top of the marketplace, where things are the hardest to fulfil. We want to be at the top.”
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