
Two-way stretch
- Article 18 of 34
- Televisual, December 1999
Your viewers will soon be glued to the box - but they won't be watching any programmes. Rob Buckley wonders how interactive television is going to come up with any content beyond games and banking.
Page 1 | Page 2 | Page 3 | All 3 Pages
Nevertheless, viewers' reaction to interactivity is always positive. The question is whether the novelty will wear off after the first bills start to arrive and the games start to wear thin.
Page 1 | Page 2 | Page 3 | All 3 Pages