Two-way stretch
- Article 18 of 34
- Televisual, December 1999
Your viewers will soon be glued to the box - but they won't be watching any programmes. Rob Buckley wonders how interactive television is going to come up with any content beyond games and banking.
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Nevertheless, viewers' reaction to interactivity is always positive. The question is whether the novelty will wear off after the first bills start to arrive and the games start to wear thin.
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