Logo Rob Buckley – Freelance Journalist and Editor

Two-way stretch

Two-way stretch

Your viewers will soon be glued to the box - but they won't be watching any programmes. Rob Buckley wonders how interactive television is going to come up with any content beyond games and banking.

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Nevertheless, viewers' reaction to interactivity is always positive. The question is whether the novelty will wear off after the first bills start to arrive and the games start to wear thin.

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