Möben, the Manchester-based kitchen appliance maker, should be able to keep its Umlaut according to the Advertising Standards Authority. Apparently, some people thought that they were trying to mislead consumers into thinking they were a German company.
Möben’s stout defence: the Umlaut doesn’t represent anything – it’s artistic.
Do you believe that for even a second? Me, neither. But fair do’s to them. If the most research you’re going to do before buying a product from a company is to check to see if there are accents on its name, you’ve only got yourself to blame if your purchase isn’t as good as you thought it was. Besides, if you’re going to go after Möben, you’re going to have to take down Häagen Dazs as well.