First Direct and some green fudge

Ooh. First Direct claims to be the first direct banking operation to go carbon neutral. Good on them.

Some of the stats seem a little interesting though:

“Conscious of the impact 3400 people have getting to and from work, three years ago it introduced the Green Travel Plan which includes:

  • a car sharing database
  • shuttle bus between Leeds Train Station and Stourton
  • subsidised travel cards to encourage more people to use the buses and trains.
  • The initiative has led to 150 fewer cars being brought to work each day and a staggering 98% increase in the number of people using public transport.”

So the number of people using public transport has doubled, but of 3,400 people, only 150 fewer cars are being used?

Obviously, it’s a bit tricky with that shuttle bus option added, since we don’t know if that counts as public transport. But if there are 150 fewer cars being used, with say a generous 1.5 people per car, that means there are 225 fewer people travelling by cars. If they all go by public transport, that means that there were already 225 people (98% or so) going by public transport, taking the total up to… 450 people out of 3,400. If half went by shuttle bus instead of car or bus and the shuttle bus doesn’t count as public transport, then there’ll only be 225 travelling by public transport. And so on.

So by the looks of it, we have nearly 3,000 out of the 3,400 employees going by some form of transport that isn’t publicly owned. Car-sharing, shuttle buses, etc are good things, but that’s still an awful lot of people not using public transport. And the figures don’t say how many employees First Direct has now, rather than three years ago.

I could ring up and ask, but as always, I’m feeling a bit lazy.