Press trips are all very nice. Who doesn’t enjoy flying off to far-away destinations, even if you don’t get to see much except the inside of a hotel at the other end? There is, however, a problem for any journalist who worries about green issues. All those plane flights can overwhelm all your good work when you’re at home. In fact, probably just one trip will result in your using up your CO2 allowance for the year. What to do, what to do?
Turns out that some of the airlines operate a carbon neutral policy. You just go to their web site, work out how much CO2 your trips have pumped out, pony up a little cash and the airline will put that money towards offsetting those CO2 emissions in an approved scheme. It should all result in your trip not having put out any net CO2 at all.
That’s the theory anyway. No doubt someone will point out that it’s all a con, doesn’t work, etc. I’d like to think it does until I hear evidence to the contrary. So I’m off to the BA web site’s offset scheme right now to pay my carbon tax for my last two press trips. I’ll have to see if BMI does an offset scheme for my little holiday in Glasgow.
The trouble with this though is that I’m now paying for my press trip, which offends my natural inalienable journo’s right to freebies. Hopefully, it’s tax deductible at the least. Maybe in future press-trip organisers will pay for the carbon offset, too. How about it PR people?
UPDATE: Turns out you can do carbon offsetting for almost anything at Climate Care; return trips to Glasgow, Edinburgh and Monaco worked out at £15 in total to offset, which isn’t bad, is it?